Supply Chain and Logistics Optimization Strategy of Fresh Agricultural Products in the Internet Era
DOI:
https://doi.org/10.62051/nssas111Keywords:
Agricultural Products, Supply Chain, Optimization Strategy, Logistics.Abstract
This study investigates logistics and retail optimization strategies for fresh agricultural products in the internet era, establishing an efficient and sustainable digital supply chain system. Based on the systematic summary of previous research and cases, this paper points out the problems in the current supply chain operation system of fresh agricultural products and proposes solutions. Through literature review, case studies, quantitative analysis, and system simulation, it examines existing challenges, including data silos, high loss rates, and cold chain disruptions, while exploring digital technology applications, a collaborative optimization framework encompassing production, warehousing, transportation, and sales, providing theoretical foundations and practical guidance for industry transformation. This research demonstrates that the application of technologies such as IoT and blockchain can significantly reduce product loss rates in supply chain transportation, enhance operational efficiency, and improve consumer shopping experiences. Future research will focus on advancing smart cold chain systems and supply chain finance to drive the sustainable development of fresh agricultural products toward greater efficiency, transparency, and universal applicability.
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